AI is being used to generate whole spam sites

A report identified 49 sites that use AI tools like ChatGPT to generate cheap and unreliable content. Experts warn the low costs of producing such text incentivizes the creation of these sites.Photo by Roberto Machado Noa/LightRocket via Getty Images

AI chatbots are being used to generate news stories and blog posts for online content farms in the hopes of attracting a trickle of ad revenue from the stray clicks of web users. Experts have been warning for years that such AI-generated content farms will soon become commonplace, but the wider availability of tools like OpenAI’s ChatGPT has now made these warnings a reality. NewsGuard, a for-profit organization that rates the trustworthiness of news sites, highlighted the problem in a

identifying 49 sites “that appear to be almost entirely written by artificial intelligence software.”The websites, which often fail to disclose ownership or control, produce a high volume of content related to a variety of topics, including politics, health, entertainment, finance, and technology. Some publish hundreds of articles a day. Some of the content advances false narratives. Nearly all of the content features bland language and repetitive phrases, hallmarks of artificial intelligence.

The sites identified by the organization often have generic names and are stuffed with programmatic advertising that’s bought and sold automatically. They attribute news stories to generic or fake authors, and much of the content appears to be summaries or re-writes of stories from established sites likeMost of the sites are not spreading misinformation, said NewsGuard, but some publish blatant falsehoods. For example, in early April, a content farm named CelebritiesDeaths.

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