The scale of the operations identified by NewsGuard is immense.
But the websites in question are chock full of glaring red flags. Author bylines, for example, are generally either vague or just nonexistent. Some of these sites, like HarmonyHustle.com, have gone as far as to list human-sounding authors like Alex and Tom. These bylines sometimes even feature their own profile pictures, which were likely AI-generated, according to NewsGuard.
So who's behind these operations? Only 29 of these 49 sites listed contact information. Of those 29, only two confirmed that they have used AI in some capacity. As for the other 27, two declined to respond, 17 failed to respond at all, and eight had listed invalid email addresses.
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