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Amazon document shows plans to revamp Alexa with ChatGPT-like features

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Amazon plans to reboot its struggling Alexa business by working on its own ChatGPT technology, leaked documents show

One of its ideas is to add entertainment features for Prime Video search and recommendations.laying off just under 2,000 employees across Alexa and the devices unit

A specific area of focus is new entertainment features for Alexa, including more conversational video search, personal recommendations, and storytelling and news reading capabilities, according to the document, titled"Alexa LLM Entertainment Use Cases." In one example, Amazon envisions more robust search results for users with vague queries. If the user asked Alexa for a show similar to Netflix's"Emily in Paris" but less focused on fashion, it would suggest Prime Video's"Marvelous Mrs. Maisel," and for Echo models with screens, it can include a visual map of what makes it a good recommendation.

Amazon also wants Alexa to provide better news-summary and Q&A content. The document said Alexa could"present a summary of personalized news highlights for customers, and can help customers dig deeper into each story by retrieving related news and information."

 

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