, including nurturing relationships with clients and increasing my communication capacity. This frees me up to focus more on strategic thinking and high-level decision-making — as well as spend more time with my family.
ChatGPT can also be used to perform initial screenings by helping us quickly formulate qualifying questions to ask potential clients — such as their budget or preferred location — based on the particulars of their query. And once we receive a response, we can forward their information to the relevant team for a more personalized follow-up.
For example, if a potential tenant is interested in a virtual tour of a specific property, ChatGPT can generate an email that includes information about the property, parking, and accessibility. From here, ChatGPT can almost instantaneously scan through reams of data, identify trends or outliers, and produce reports to explain the findings. All these rapidly generated insights feed into actions and strategies that I implement to address issues or reallocate resources. It's like having an in-house data analyst or data scientist available around the clock — an unlikely dream hire for SMBs like mine.
It's also important to have a clear understanding of the kind of responses you want ChatGPT to generate. The biggest potential pitfall with ChatGPT is factual accuracy, and the tool has a hard time saying"I don't know." This can lead to ChatGPT making things up and presenting them as fact, or citing research papers or news reports that never existed.
Remember to continually monitor and evaluate the performance of ChatGPT, adjusting and refinements as necessary. Tweaking the prompts produces varying results, so we keep track of the prompts and the results. This can help you optimize its capabilities, catch any erroneous or buggy outputs, and maximize the benefits.