LONDON :Britain's competition regulator launched an initial review of artificial intelligence models on Thursday, saying it will look into competition and consumer protection considerations in the development and use of the technology.
While research on AI has been going on for years, the sudden popularity of generative AI applications such as OpenAI's ChatGPT and Midjourney have led to a scramble by lawmakers to find ways to regulate any uncontrolled growth, and unintended consequences.