Inside The High-Stakes, AI-Powered Race To Dethrone Google Search

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Artificial intelligence is “a bit like dropping a bomb right at the center of the information nexus,” said one startup founder.

When Socher started developing You.com in 2020, the idea of building a search engine that would compete against Google seemed foolhardy to many. “When we started a new search engine, people were like, ‘Why?’” he said. “‘How could you be better than a list of blue links?’”But to Socher, using AI seemed like the natural way forward. “Chat is the future,” Socher said. “There’s too much information on the internet. You need summarization engines to help you make sense of the world.

Socher was more blunt in his appraisal of Google. He referred to it as “my grandfather’s search engine.”Ramaswamy, the co-founder of Neeva, started the company after quitting Google out of frustration with the very business he had helped build. “Google Search had become much more about advertising than search,” Ramaswamy said. “And Search, the organic product itself, was stunted because of this heavy reliance on this ad model.

Despite having spearheaded Google’s advertising business for years, Ramaswamy thinks that the old way of searching the internet, where sponsored links live cheek by jowl next to the ones you actually want, is broken. Ramaswamy called Gist an “experimental product” that is probably not going to get millions of users. “To me, this is like pure innovation at work,” he said.

The pace of Bing’s growth after the company added these features is proof that this is what people want, Mehdi said. “No one woke up saying, ‘I want an iPhone,’” he said. “I think it’s the same thing here. No one knows that they needed to search while chatting, but now that we’ve shown it, I think it’s amazing people, and people are loving it.

 

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