Google to take on ChatGPT with 'snackable, visual' search engine upgrade as AI wars intensify

reported on Saturday that the action was taken in response to the rising popularity of artificial intelligence programs like OpenAI's ChatGPT, which may have a substantial effect on how society and businesses are run.

"Google is planning to make its search engine more 'visual, snackable, personal, and human,' with a focus on the young generation, the Wall Street Journal reported on Saturday, citing documents. The dominant search engine intends to improve the product's aesthetic. The goal is to abandon the conventional structure of showing search results as "10 blue links" and replace it with more human voices.New capabilities, including a project code-named "Magi," which will let users communicate with an AI program, are anticipated to be unveiled at Google's next annual I/O developer conference.

According to the report, generative AI has gained popularity this year as a result of applications that have caught people's attention and prompted businesses to race to release comparable products they hope would alter the nature of employment. However, a number of technology leaders and professionals have voiced their concerns regarding the rapid advancement of AI.and a number of other tech CEOs and entrepreneurs signed an open letter in March claiming that AI labs are engaged in an "out-of-control race" to create and implement machine learning systems that nobody can comprehend, predict, or safely control.

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