oogle has launched a fund dedicated to backing startups founded by women in the Asia-Pacific region, where women have long faced obstacles in getting ahead in business.
The fund, called Google for Startups Women Founders Fund, will provide $100,000 in equity-free cash each to six female-founded startups this year. It will focus on startups in India, Japan and South Korea before expanding into other Asia-Pacific markets. Running the Google for Startups Women Founders Fund will be Mike Kim, the Singapore-based Asia-Pacific head of Google for Startups, the tech giant’s startup support arm. “For founders, this is an opportunity for them to get much-needed cash,” Kim toldin an exclusive interview. “But what’s more important than the amount is that this fund puts founders on a global platform to get recognition from VCs around the world for additional funding.
The fund is part of the Google for Startups Founders Funds program, which was set up in 2020. “The Founders Fund series is really all about supporting underrepresented founders and how we can ensure to level the playing field for all founders,” says Kim, a seven-year Google veteran. “And in particular, in Asia, we’re focusing on women founders.” Its other funds include one that supports Black founders in Africa, Brazil, Europe and the U.S., and another for Latino founders in the U.S.
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