How one Indian American entrepreneur helped spark the Beanie Babies craze

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By writing 136 poems and harnessing the power of the internet, I believe I helped spark the Beanie Babies craze in the 1990s

Lina Trivedi is an Indian American entrepreneur who helped catapult the Beanie Babies into a worldwide phenomenon in the 90s when she was just a college student. Her role in the Beanie Babies craze was documented in the recentShe has since launched a few tech startups in the AI and content generation space.

I'd describe myself as the godmother of the internet. I wrote around 136 poems for Beanie Babies and created the website that helped turn them into a pop culture sensation.My parents came from India in 1972, and I was born the year after in 1973. I was raised with very typical immigrant values: I did well in school, especially math.When my parents first came here, they didn't speak English to me, so for the first five years of my life, I didn't speak English.

Lina Trivedi learned computer programming when she was in the second grade at a gifted program, pictured above.In college, I was looking through newspaper ads for a part-time job when I came across an ad for Ty, Inc. I gave them a call and basically landed the job on the spot.I left college in my last year to be at Ty full time. My parents were like,"What are you doing?" I got a lot of flak for that.

 

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