GMA's launch of AI Sportscasters draws flak online

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GMA Integrated News introduced its AI sportscasters at the opening of the National Collegiate Athletic Association (NCAA) Season 99 on Sunday, September 24, to a not-so welcoming public.

Named Maia and Marco, the two sportscasters were generated by artificial intelligence using image generation, text-to-speech voice synthesis/generation, and deep learning face animation technology.'The introduction of the first AI sportscasters by GMA Integrated News is a groundbreaking initiative that significantly impacts our objective of 'Mas malaking misyon, mas malawak na paglilingkod sa bayan.

Technologies that do not put humans in the center are no innovation at all. Thus, in the pursuit of advancement and excellence, the true essence of serving the people should not be left behind,' the student organization said.Some praised the initiative as a step towards the future and a starting point for discussions on how technological advancements like AI will impact industries like the media.

 

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