Spotify is going to clone podcasters’ voices — and translate them to other languages

one of the authors of audio industry newsletter Hot Pod. Khalid has covered tech, surveillance policy, consumer gadgets, and online communities for more than a decade.What if podcasters could flip a switch and instantly speak another language? That’s the premise behind Spotify’s new AI-powered voice translation feature, which reproduces podcasts in other languages using the podcaster’s own voice.

The company has partnered with a handful of podcasters to translate their episodes into Spanish and French with its new tool, and it has plans to roll out German episodes in the coming weeks. The backbone of the translation feature is OpenAI’s voice transcription tool, which can both transcribe English speech and translate other languages into English.

“By matching the creator’s own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before,” Ziad Sultan, Spotify’s vice president of personalization, said in a statement.making a few announcements this morning

, including the launch of a tool that can create “human-like audio from just text and a few seconds of sample speech.” OpenAI says it’s intentionally limiting how widely this tool will be available due to concerns around safety and privacy. That’s probably part of the reason why Spotify says the translation tech is only being tested with a “select group” of podcasters for now. The company didn’t elaborate on how widely it planned to make the tool available or when to expect an expansion.

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