Photo giant Getty took a leading AI image-maker to court. Now it's also embracing the technology

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Anyone looking for a beautiful photograph of a desert landscape can find many choices from Getty Images, the stock photography collection. But say you're instead looking for a wide angle shot of a “hot pink plastic saguaro cactus with large arms that stick out, surrounded by sand, in landscape at dawn.” Getty Images says you can now ask its artificial intelligence image-generator to make one on the spot. The Seattle-based company is taking a two-pronged approach to the threat and opportunity tha

Anyone looking for a beautiful photograph of a desert landscape can find many choices from Getty Images, the stock photography collection.

The difference, said Getty Images CEO Craig Peters, is this new service is “commercially viable” for business clients and “wasn't trained on the open internet with stolen imagery.” In a lawsuit filed early this year in a Delaware federal court, Getty alleged that London-based Stability AI had copied without permission more than 12 million photographs from its collection, along with captions and metadata, “as part of its efforts to build a competing business.”

Getty contributors will also be paid for having their images included in the training set, incorporated as part of royalty obligations so that the company is “actually sharing the revenue with them over time rather than paying a one-time fee or not paying that at all,” Peters said.

 

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