The idea driving Einstein 1 is compelling. First, create a single repository of truth about customers that can be accessed by Salesforce Sales Cloud, Marketing Cloud, Commerce Cloud and so on. Use an open framework so it can interact with a broad range of other software, including in-house apps such as Slack and Tableau or external ones like Google Workspace and Microsoft 365.
Salesforce’s answer to integrate that data is Mulesoft. If your favorite data isn’t with Salesforce’s partners or AppExchange, you’re left with doing some serious data integration with Mulesoft. While this isn’t a showstopper, it does need to be recognized as a heavy lift to integrate SAP, Oracle and IBM data.
As you can guess, the demos were all impressive, and it’s not hard to imagine plenty of examples of improved productivity and problem-solving enabled by Einstein 1.
Creating the most trustworthy AI platform is a great goal, but how does Salesforce intend to nail down that attribute—to make it tangible for customers and prospects? During the keynote, Benioff’s slides showed off some of the “citizenship” accolades his company has earned over the years, including being named to lists of the most sustainable and most ethical companies.