AI and mixed reality are likely to be the focus of Meta Platforms Inc.’s annual developers conference Wednesday. But the lingering question is whether Meta will address a certain nemesis down the road.
Last year, Facebook’s parent company META, +0.59% made a hard pivot from the metaverse to more of a hybrid strategy incorporating artificial intelligence. “How does Meta compete with Apple’s Vision Pro?” Mark Vena, CEO and principal analyst at SmartTech Research, said in an interview. “I want to know how Meta is prioritizing innovation, investing heavily in hardware and software development for its augmented and virtual reality solutions, Oculus and Quest.”Meta is tasked with building a “robust ecosystem” of AR/VR content, emphasizing user-friendly experiences, that lures developers in the long term — a strength of Apple, according to Vena.