Tubi Launches Rabbit AI, a New Tool to Personalize Viewing Experiences

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The AI will learn your viewing habits, and help you find exactly what you want to watch.

The Big Picture Tubi, the video-on-demand service from Fox, has announced the launch of Rabbit AI, a revolutionary new, and unique, mobile feature which is powered by ChatGPT-4. The artificial intelligence featured is designed to assist app users by offering them a new way in which they can both navigate the platform, and allow them to discover new movies and TV shows.

"One in five streamers binge watch because it's convenient or easier than searching for another show as time spent looking is usually a mix of scrolling, maybe bickering over whether to watch a comedy or a horror movie. At Tubi we're uniquely situated to find content for viewers that's specific to the moment they’re in because of our large library and our personalization and machine learning algorithms. With Rabbit AI we're making the content discovery experience fun again.

For example, if you're in a debate with friends about what funny shark movies to watch, you can type in "shark movies that are funny" into Rabbit AI, and it will provide you with a list of movies that match your request. Or, let's say you've developed a newfound interest in Anime and you're interested in shows that highlight shonen friendships.

This new feature enhances Tubi's current set of tools for discovering content, making it easier for people who enjoy a wide range of movie and TV show genres. Tubi's platform learns about your preferences by paying attention to what you do while using it. For example, if you save something to your "My List," like or dislike titles, or watch different TV shows and movies, Tubi takes note of all these actions.

 

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