Whoop announced it’s adding generative AI to its platform with a new feature called Whoop Coach. Powered by ChatGPT, it’s meant to deliver more personalized recommendations and data insights.
Using AI in fitness tech for the sake of personalization isn’t new — though Whoop Coach is an admittedly novel take. Like ChatGPT, Whoop Coach functions as a health and fitness-focused chatbot that pulls from your Whoop data. One potential use case is asking it to design custom plans, routines, and recipes depending on your goals. For example, if you wanted to run a half-marathon in two hours, you could ask it to make you a training plan with context from your actual metrics.
It’s not hard to imagine more fitness tech companies taking this kind of tack going forward. “Personalization” is a buzzy word in the wearables space, and most fitness trackers offer features that usedata to give customized insights. Sleep coaching is a popular feature, for example, where companies run your data through algorithms to give you personalized insights on how to improve sleep. Whoop Coach feels like the next step up from black box algorithms to something a bit more interactive.
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