Mark Gets Meta: Zuckerberg Talks AI And That Musk MMA Fight That’s Never Going To Happen

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As social media’s poster boy approaches 40, he’s having his Bill Gates moment: mellowing (a bit), maturing (a bit more) and upending his company with staggering confidence. It’s a big bet on the future of daily human life—and his legacy.

itting in a glass-walled conference room nicknamed The Aquarium, Mark Zuckerberg runs a cost/benefit analysis on the topic that has brought him headlines this year: mixed martial arts. Today, he’s focusing on head shots versus body shots. “Getting hit in the face doesn’t hurt that much,” he deadpans. “It just does brain damage.”

So what might that look like for Zuckerberg? His friend and peer, Spotify founder Daniel Ek, describes a narrative arc that brings us to the current moment.Mark,” Ek says, a nod to the 2010 movie that portrayed the Facebook founder as an arrogant, duplicitous genius. Then there’s “Cambridge Analytica or ‘evil Mark,’ ” he says, referring to the company’s data harvesting scandal.

Zuckerberg understandably sees this as a feature, not a bug. “There are plenty of companies in the world that have a lot of capital . . . that don’t have the leadership or board structure that enables them to take big bets on the future,” he says. “We’re a founder-controlled company.” To this, Zuckerberg—who originally dismissed concerns about 2016 election interference on Facebook as a “crazy idea,” even as it was going on under his nose—says, “Certain governments around the world will keep on trying to run different campaigns like this,” adding “I think our teams have gotten a lot more sophisticated about dealing with this.”

Facebook stock had hit its all-time high. The company was now worth nearly $1.1 trillion, and Zuckerberg himself was worth some $136 billion. His push into the metaverse was moving apace. The following month he announced the decision to change Facebook’s name to Meta Platforms, staking its brand on a bet that the metaverse would become the future of computing—the very definition of a founder-driven big bet.

“I would probably make a different investment in Reality Labs, for example, if I were calling all the shots,” adds Susan Li, Meta’s chief financial officer. For him, the metaverse is part of a long-term vision that encompasses not just VR and AR, but artificial intelligence as well. Like Gates, who indescribed recent advances in AI as “every bit as important as the PC or the internet,” Zuckerberg sees the mainstreaming of AI as a transformative event. And, like many other tech giants, Meta has also built a large language model on which to train the AI that will define its future.

 

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