Major Hollywood studios, including Walt Disney Co. and Netflix Inc., have agreed that AI “is not a writer,” according to a summary of the new three-year labor agreement distributed by the Writers Guild of America. Writers can elect to use the technology, but can’t be required to do so. The studios have to disclose if any material given to writers was generated by AI.
The studios, represented by the Alliance of Motion Picture & Television Producers, originally offered only annual meetings to discuss advancements in the technology, the union said in May. The 146-day work stoppage cost the US economy more than $5 billion, with half falling on California, according to the Milken Institute, a think tank.
AI-powered models like ChatGPT and Stability AI’s Stable Diffusion are increasingly common in creative enterprises. The tools can generate ideas or draft material for finished products. Marconi describes the tools as “free intellectual energy” that can shorten the time frame for writing while potentially removing some of the human elements viewers might relate to.
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