One of the photos seen by hundreds of millions of people during the Super Bowl. How many of them thought it was AI-generated?
During Sunday’s Super Bowl commercials, a set of incredible photos were seen by some 123 million people. Regardless of where you stand on the Jesus-themed ad, it was a pretty cool moment for photography. Well, it would have been if it wasn’t for the fact that the year is 2024 and artificial intelligence has taken hold. Some people didn’t buy that the images were taken by a photographer and instead thought they had been made by a machine like Midjourney or DALL-E.who took the amazing photos and said she was “very sad” that people were dismissing her work as AI-generated.to reiterate that, “They are not AI.
Fullerton-Batton’s images came from a “highly staged, cinematic scenario”. The lighting is intricate — she had 15 photo assistants helping and described it as being like an “enormous TV crew.”It is hugely disheartening to think that untold numbers of people watched that Jesus ad and presumed the photos were AI-generated.
However, it is always possible to find out the real story behind something like this and certainly everyone here atAnd it wasn’t like AI was the main topic of the discussion around the advertisement. He Gets Us, the group that commissioned Fullerton-Batton, received criticism from both left and right-wing commentators for its take on Christianity’s message.