The story includes many astonishing details about various Apple executives’ plans for the car, and why the project ultimately failed. But some of the best details are the descriptions of what the vehicle was supposed to look like.
At one point, Apple’s leaders were adamant that the autonomous “microbus” should not include a steering wheel or pedals. It would have “club seating like a private plane” and curved sides and a glass roof. Famed Apple designer Jony Ive thought the interior should be “covered in stainless steel, wood and white fabric,” and that it should only come in one color: white.
Since any actual mock-ups of the car, which Gurman says was sometimes referred to as the “Bread Loaf,” are presumably locked deep inside a well-guarded Apple office, I did the next best thing and asked AI. The results are, actually, kind of cute?