Low employment, changes in workers’ work-life balance preferences, and difficulties finding qualified candidates are challenging retailers and brands. Fortunately, new AI-powered platforms can help HR managers.
Here, Barb Hyman, founder and chief executive officer of Sapia.ai, discusses the challenges and opportunities for retailers and brands from an HR perspective and how technology can address workforce issues and improve hiring practices.With unemployment staying low for the foreseeable future , and hourly workers prepared to move roles for a few dollars more, building a hiring “machine” that works for both sides of the process is business critical.
For the higher-end retailers and consumer brands, they care as much about the experience every candidate has as the quality of the people they hire. This is because you are likely to be rejecting six-figure volumes of candidates, most of whom are also your customers. The link between a poor candidate experience and revenue loss was established years ago by Virgin Mobile, conducted a deep study to validate the revenue impact of a poor candidate experience.
Appealing to the whole target market makes sense for anyone hiring scarce talent, but especially for consumer brands who pride themselves on having teams representing the diversity of their customer base. That means using ethical AI to interrupt our human biases and limiting video screening, which creates a higher risk of bias in screening and eludes many who don’t trust, enjoy, or feel safe speaking to a one-way video camera.Sapia.
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