Recommendation systems have become an integral and indispensable part of our lives. These intelligent algorithms are pivotal in shaping our online experiences, influencing the content we consume, the products we buy, and the services we explore. Whether we are streaming content on platforms like , discovering new music on , or shopping online, recommendation systems are quietly working behind the scenes to personalize and enhance our interactions.
For example, we give more weightage to the recency of engagement while querying interests than the number of engagements with a specific keyword or user. We also run multiple parallel queries to find different types of interest of the user - keyword or other user. Since we generate multiple feeds for a single user, we also run some queries promoting a specific topic according to the trend .