AI-Powered Assistants And How They Transform Customer Experience

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CEO and chairman of Symphony Solutions, the Dutch-based AI, Cloud, & Agile transformation company. Read Theo Schnitfink's full executive profile here.

With over a decade of experience in the tech industry, I have witnessed a lot of trends emerge and fade into oblivion not long after. What we are seeing with AI—and particularly how natural language processing technologies have progressed and where they are undeniably headed—leads me to believe that AI will change the way we live and do business. This is not mere speculation; it's a trajectory I've observed and contributed to with my team.

Let's take the example of a retail company that implements AI-powered assistance to interact with its customers. Using NLP to understand customer preferences, this assistant can potentially conclude that a customer buys eco-friendly products quite often and recommend some new eco products during future interactions. This not only makes shopping easier but helps build customer loyalty.It's the era of globalization and businesses can't afford downtime.

The first place to leverage AI assistant's capabilities in iGaming, in my opinion, is customer support and personalized recommendations. One potential and significant challenge in that respect is ensuring AI accurately interprets and responds to diverse, and quite often complex, queries, something that can be overcome with the right technical help.Healthcare goes beyond just treatment—it's also about patients, their experiences and how they engage.

 

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