OpenAI Courts Hollywood in Meetings With Film Studios, Directors

Raptors return on investment is the real dealMLS Cup the winning goal in record-breaking season for soccer in North AmericaNorth America’s oldest sport catches momentum in new professional localesCanadian Football League fanatics fuel financialsCanada’s Davis Cup team finding loveThe OpenAI logo on a laptop computer arranged in the Brooklyn borough of New York, US, on Thursday, Jan. 12, 2023. Microsoft Corp.

The ChatGPT maker unveiled Sora in mid-February with a series of high-definition clips that instantly captured the attention of Hollywood and Silicon Valley. Sora isn’t available to the public yet, but OpenAI has already granted access to a few big-name actors and directors. AI is a divisive subject in Hollywood. Many filmmakers and studios already rely on AI in pre-production and post-production, and recognize the promise of a new crop of artificial intelligence tools. But the rise of generative AI services — which can quickly spit out text, images, audio and, increasingly, short videos in response to queries from users — has also raised concerns about upending the livelihoods of everyone from illustrators to voice actors.

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