Regulating and controlling the powerful and wide-ranging technology of artificial intelligence will require a complex response that includes ways to manage risks such as misinformation and deepfakes, experts say.
She says it is important to provide a multifaceted response – that includes technology, training and social inclusion, as well as law – to the big challenges raised by generative AI. “This ranges from enforcing existing regulations to formulating new ones to deal with emerging risks such as misinformation, disinformation and deepfakes,” he says.Experts urge caution in moving ahead with AI without proper regulation, or risk serious unintended consequences, such as further embedding entrenched racism or sexism.