Spend enough time in the online content creation business, and there’s a good chance you’ll eventually come to regard Google sort of like the alien race in Netflix’s 3 Body Problem: Highly advanced, parasitic, and so formidable an adversary that almost nothing and no one can stop it. Which is another way of saying that, no, unlike my colleague Chris Smith I’m not exactly jumping for joy at the prospect of an Apple-Google partnership that brings Google’s generative AI technology to the iPhone.
“You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for God knows what advertising purpose. And we think some day, customers will see this for what it is.” Ah, but offer Apple some $18 billion to be the default search engine on the iPhone and -- sure, Google, no problem; it’s yours.
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