OpenAI boss takes Sora tech to Hollywood, report claims

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OpenAI chief Sam Altman is reportedly courting Hollywood bigwigs in a bid to get them to incorporate his text-to-video Sora technology into their work.

OpenAI’s new text-to-video artificial intelligence model left jaws on the floor recently when the company offered up examples of what it can do.

Recommended Videos OpenAI isn’t the only one working on AI-powered text- to-video tools, but its Sora clips really were something to behold. With the cutting-edge tool only set to improve, and with the might of Microsoft backing OpenAI’s endeavors, change is in the air. In fact, it seems these won’t be the first meetings that representatives from AI have has with key movie studio figures, as a number of gatherings also reportedly took place last month.

In a statement, OpenAI told the news site: “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment — rolling out AI advances in phases — in order to ensure safe implementation and to give people an idea of what’s on the horizon. We look forward to an ongoing dialogue with artists and creatives.”

 

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