Singapore's tourism industry is integrating artificial intelligence in its operations, following the recent Budget 2024 announcement that the country will invest over $1 billion in AI.
Tourism entities are leveraging AI-powered chatbots and virtual assistants to offer round-the-clock customer support, addressing frequently asked questions and aiding with bookings. Additionally, AI algorithms are being utilised to understand customer preferences, enabling personalised recommendations that enhance the travel experience.
On enhancing customer experience through AI, Wong discussed the deployment of mobile applications, virtual reality , and augmented reality to create immersive and interactive travel experiences. STB has initiated several programs, including a series of podcasts on Spotify, to help stakeholders integrate generative AI into their operations effectively. These educational resources aim to inspire and guide businesses in leveraging AI for revenue growth and improved customer experiences.