New Utah law protects consumers from artificial intelligence fraud

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Utah Gov. Spencer Cox recently signed Senate Bill 149 (Artificial Intelligence Amendments) into law, in a move aimed at protecting consumers from potential scam

Utah Gov. Spencer Cox recently signed Senate Bill 149 into law, in a move aimed at protecting consumers from potential scams or deceit by artificial intelligence systems.

Instead of holding A.I. or A.I. companies accountable for any consumer fraud, the law places accountability on the businesses that use A.I. to interact with customers. The law enhances transparency for customers. They can demand to know whether an online customer service representative they are interacting with is an A.I. chatbot or a real human.Ensuring the law has teeth will require that consumers report any problems with A.I. to the Utah division of consumer protection.

 

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