Could this article one day be written by a “robo-journalist”, edited by an AI assistant, and distributed by algorithms alone? Rapidly evolving artificial intelligence is unlikely to fully replace traditional media roles but it is fast shaking up the industry. It is set to have a profound impact on the responsibilities and processes of journalists, broadcasters, creatives and advertisers, bringing much-desired speed and efficiency.
Rajvinder Jagdev, partner at specialist IP litigation firm Powell Gilbert LLP, cites a segment broadcast recently by Sky News, where a reporter tried using a generative AI tool to plan, script, and create a TV news slot: the quality was subpar and needed a team of human journalists to finalise the work.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: