Big tech told to identify AI deepfakes ahead of EU vote

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The EU called on Facebook, TikTok and other tech titans on Tuesday to crack down on deepfakes and other AI-generated content by using clear labels ahead of Europe-wide polls in June.

The recommendation is part of a raft of guidelines published under a landmark content law by the European Commission for digital giants to tackle risks to elections including disinformation.

There has been feverish excitement over artificial intelligence since OpenAI's ChatGPT arrived on the scene in late 2022, but the EU's concerns over the technology's harms have grown in parallel.Brussels especially fears the impact of Russian"manipulation" and"disinformation" on elections taking place in the bloc's 27 member states on June 6-9.

"With today's guidelines we are making full use of all the tools offered by the DSA to ensure platforms comply with their obligations and are not misused to manipulate our elections, while safeguarding freedom of expression," said the EU's top tech enforcer, Thierry Breton.

 

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