AI ramping up risk of promotional ploys on April Fools’ Day, experts warn

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Whether through generative text-to-video tools or chatbots that serve up endless ad ideas on command, AI could make distinguishing between jokes, facts and deepfakes even harder.

AI means scammers can replicated voices and ensure that the telltale signs of bad grammar and spelling may be eliminated. One of the areas that is likley to get worse is romance scams where AI can replicate conversations. Anne Drewa has the latest. – Jan 15, 2024

“One person’s humour is another person’s offense,” said Vivek Astvansh, a marketing professor at McGill University. The joke fell flat as an old tire in the wake of Volkswagen’s “diesel dupe” scandal several years earlier, when U.S. authorities found the company had installed software on more than half a million cars that enabled them to cheat on diesel emissions tests.Counterfeit eclipse glasses are selling online.

 

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