Zuckerberg: It will take Meta years to make money from generative AI

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‘There are several massive ways to build a business here,’ but it’s going to take time, Meta CEO Mark Zuckerberg said during the company’s first quarter 2024 earnings call.

The generative AI gold rush is underway — just don’t expect it to create profits anytime soon. That was the message from Meta CEO Mark Zuckerberg to investors during Wednesday’s call for the company’s first-quarter earnings report. Having just put its ChatGPT competitor in a bunch of places across Instagram, Facebook, and WhatsApp, much of the call focused on exactly how generative AI will become a money-making endeavor for Meta.

The real test will be whether Meta AI becomes a product that people come back to often and if lots of people want to use an AI assistant in social media apps. Looking ahead, Meta sees multiple ways to monetize its assistant, which is free to use right now. “There are several ways to build a massive business here, including scaling business messaging, introducing ads or paid content into AI interactions, and enabling people to pay to use bigger AI models and access more compute,” Zuckerberg said.

 

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