Generative AI boosts productivity and competitiveness in SA businesses — Study

A study has shown that South African enterprises are seeing significant boosts in productivity and competitiveness thanks to the introduction of generative artificial intelligence .

However, it may take some time for generative AI to be normalised in the South African business sphere. Chatbots were sixth, with 21.1%, and an additional 75.6% of businesses plan on using them in the future. Productivity was significantly influenced: 56.7% said GenAI had a “very positive” impact on productivity, and 28.9% said it had a “positive” impact.

For companies considering integrating GenAI into their workplace, 95.6% of businesses pointed out that developing a strategy for AI use was the most essential factor guaranteeing its successful use.

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