I’m convinced Apple can’t deliver real iPhone AI without ChatGPT or Gemini

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Apple is widely expected to bring AI updates to the iPhone via iOS 18, and I think it needs ChatGPT or Gemini to do it.

Google said 'AI' 121 times during its I/O 2024 keynote on Tuesday. Apple might not beat it, but there's no question that WWDC will focus heavily on AI. When Apple demos iOS 18 next month, I expect the iPhone demos to be all about what artificial intelligence can do for the user. I also trust Apple to develop unique takes on genAI products for the iPhone that will leverage some of its strengths. AI on the iPhone must have strong privacy in place to protect user data.

But the company's AI efforts probably aren't quite there yet. It would be a huge surprise to see an AppleGPT chatbot debut with iOS 18 on iPhone and iPad. Apple could pull it off, but I'd be surprised if it did. Apple keeps secrets, but some details about its products still leak. I'd expect that to be the case if Apple had a GPT-4o or Gemini 1.5 Pro rival in place. Rumors say the opposite.

 

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