Celebrities, journalists and public figures are warning fans not to trust seemingly authentic videos and posts of them endorsing wellness products on social media, since so many of these images have been manipulated using AI.that ads being circulated to make it seem like she was selling a skincare product are AI-made frauds and she knows nothing about the products. "It's really scary," she said, explaining that the ads added fake wrinkles to her skin.
But the technology's capabilities and scale are advancing so fast, it’s hard for regulators to catch bad actors and stop them in real time.new protections to combat AI-created impersonations of individuals in February. Those rules would extend existing measures that are meant to protect government agencies and businesses.During the 2000s and 2010s, bad actors used botnets to broadly disseminate falsehoods and scams, often wellness scams.
But tech firms eventually started to weed out the bots, forcing scammers to change their tactics. Now the fraudsters focus on making their messages appear authentic enough that real people spread them. Celebrities are often targeted, because their endorsements are more likely to be shared. Journalists are also good targets, because their authority makes the scam believable., now require creators to use labels to disclose when they upload AI-generated content. The company is testing ways to label AI-generated content automatically, should creators try to cheat the system.Share on linkedin