Meta says generative AI deception held in check -- for now

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Social media giant Meta says its bid to thwart coordinated disinformation campaigns created through ever-improving generative AI is working, despite widespread concerns. Meta said it had seen 'threat actors' put AI to work to create bogus photos, videos, and text, but no realistic imagery of politicians, according to the report.

Meta says Russian operation called 'Doppelganger' has persisted in efforts to undermine support for Ukraine by using fake accounts on social media. Photo: Kirill KUDRYAVTSEV / AFPSocial media giant Meta says its bid to thwart coordinated disinformation campaigns created through ever-improving generative AI is working, despite widespread concerns.

"What we've seen so far is that our industry's existing defenses, including our focus on behavior rather than content in countering adversarial threats, already apply and appear to be effective," said David Agranovich, Meta's threat disruption policy director, in a press briefing Wednesday.

 

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