The AI Report

Instagram’s ‘Made With AI’ Tag is Inaccurate, Misleading, and Needs to Go

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Instagram's new 'Made with AI' labels are not fit for purpose as they are tarnishing real photographs with the AI brush.

Photographers uploading their work to Instagram are finding “Made With AI” tags attached to images that were not computer-generated.

This type of otherworldly image is particularly sensitive to accusations of AI generation and it is of vital importance to creatives like Paré that the audience knows they are looking at the work of a photographer who has busted a gut to get a great shot. As Tony Northrup commented in my previous article, nobody cares which tool you use when the end result is exactly the same. For a photographer’s work to be tarnished over something as inconsequential as which spot removal application they used in Photoshop is ridiculous.

 

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