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The quiet Apple executive behind Apple's AI strategy

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Entertainment,John Giannandrea,Tim Cook

Apple is expected to show its take on generative AI across products like the iPhone, iPad and Mac, the fruit of John Giannandrea's work.

Apple is expected to show customers and investors its take on generative AI at its annual developers conference on Monday.

There's enormous pressure on Apple to deliver an impressive slate of AI products and services. In interviews with CNBC, several people who know and have worked with Giannandrea over the years depict him as a humble and ahead-of-the-curve technologist, a quality that could be essential to Apple catching up in AI.

"We view AI and as fundamental, core technologies, and they are virtually embedded in every product that we build," Apple CEO Tim Cook told CNBC in August of 2023. His most notable start was at a company called General Magic, which spun out of Apple and began business in the early 1990s making software for PDAs, the predecessors to today's modern smartphones. Late in that decade he cofounded TellMe, a startup that made a voice-activated, online information service.

 

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The quiet Apple executive behind Apple's AI strategyApple is expected to show its take on generative AI across products like the iPhone, iPad and Mac, the fruit of John Giannandrea’s work.
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