The Automation Era: Challenges And Solutions For Responsible Data Usage

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Kali Durgampudi News

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Kali Durgampudi is president & CEO of Apprio. Read Kali Durgampudi's full executive profile here.

Automation increasingly is being integrated into our daily lives. Whenever we use a smart home device or an iPhone shortcut, auto-schedule a bill payment or put together an expense report, somewhere in the process is a set of software rules that follows pre-set patterns to perform specific tasks.

Automation often involves collecting and analyzing personal data, with algorithms tracking consumers’ behaviors, preferences and online activities. This can range from annoying to harmful, which is why businesses must manage user data responsibly and comply with privacy regulations such as GDPR. They should implement strong security measures and be transparent about data usage. They should use anonymized data whenever possible.

As more and more tasks become automated, it’s understandable that people worry about new technology eliminating jobs. Research shows that the opposite is likely true; thethat by 2025, technology will create at least 12 million more jobs than it destroys. In any case, automation will certainlyA critical question to answer as automation increasingly becomes a part of our lives is who owns the data these processes need to run.

 

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