Apple fully embraced artificial intelligence on Monday, as company executives explained the features and reasoning behind Apple Intelligence, the company's new AI software suite.
Apple revealed a more limited approach that eschews future-focused thinking about the potential of the technology in favor of small tasks that can be done now without burning up battery life.Apple's AI may be the first that its over 2 billion users interact with. If its AI features are favored over cloud-based competition from, it could change how billions of dollars in AI infrastructure per year is built and shift the direction of products that use the technology.
Giannandrea said the company had worked to create a 3-billion parameter model as part of Apple Intelligence. For comparison, ChatGPT's GPT-3 model from 2020 is much larger at 175 billion parameters. The more parameters, the more memory and computing power needed to run the model. Many AI features Apple announced on Monday are similar to products already announced this year. Apple's AI can summarize and rewrite documents, generate small images, and translate conversations in real-time. One notable feature will enable users to generate new emojis using AI without connecting to the internet. The new features will be released this fall in a beta version.Privacy will be a challenge for Apple as it embraces AI.
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