How Apple’s deal with OpenAI could change your iPhone

At the core of Apple’s announcements during the Apple Worldwide Developers Conference was what it called “Apple Intelligence” – an AI-powered system that would allow users to interact with and use their devices more easily. ‘s science and tech newsletter. Our series of guest newsletters that try to untangle big issues affecting the twinned worlds of science and technology continue once more.

After more than a year of opting out of the generative AI revolution, at this year’s WWDC Apple leapt headlong into it – in turn shaping it in its own image, and changing your iPhone forever.was what it called “Apple Intelligence” – an AI-powered system that would allow users to interact with and use their devices more easily. It’s perhaps easiest to think of it as an additional AI layer on top of every interaction with your iPhone, including apps, that will seek to assist you where it can.

But Apple’s announcement of a revolution when it comes to how Siri works, integrating more up-to-date AI, could transform its perception. “Siri’s long-awaited redesign coupled with Apple Intelligence is a promising first step in delivering truly personal and contextual experiences through a more private and multimodal interface,” said Thomas Husson, vice president and principal analyst at Forrester Research.

Yet there are significant changes in what Apple announced that nod to a broader change. Wood said “the partnership with OpenAI for ChatGPT marks a new direction for Apple which has previously been reluctant to partner for core technology”.

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