For Apple, AI Is Personal

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Apple Intelligence News

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Apple laid out its AI strategy on Monday, June 10, 2024 during its developer conference in Cupertino, CA.

Another critical thing Apple did was create this with a sovereign approach to AI, meaning they only access your personal data anonymously and protect a user's privacy across all apps and services. This strategy is significant for those in the Apple ecosystem. Apple's approach is to see your personal information as a small language model and by only inferencing your data. This provision allows you to tell Siri to"put the new meeting time I discussed with so-and-so on my calendar," and it does so automatically.

Instead, Apple decided to invest in making AI more practical and functional with its ecosystem to give its customers greater functionality in the apps and services they use every day.. I pointed out that Microsoft's CoPilot software"records every keystroke you enter every few seconds to create an on-computer repository of everything you do on the AI PC. You can turn it off as needed, especially when entering sensitive data like bank info, personal data, etc.

 

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