A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative artificial intelligence to its “tool kit” in the future. On Monday, Toys “R” Us released an AI-generated brand video at the Cannes Film Festival to a wave of mixed reactions online. According to a news release, it marks the first time a brand video is created using OpenAI’s text-to-video tool Sora.
In May, OpenAI paused a voice feature after Scarlett Johansson threatened the company with legal action following claims that the voice sounded like her own. This month, Perplexity AI has been under the microscope, facing claims from Forbes that the generative AI company was ripping off its work without proper attribution. Despite the backlash, the creators of the video at Toys “R” Us and Native Foreign viewed the video as a success.