YouTube is trying to make AI music deals with major record labels

After debuting a generative AI feature last year that produces music in the style of famous artists like Charli XCX, John Legend, and T-Pain, YouTube is now asking major record labels to allow it to clone more musicians. According to the Financial Times, the Google-owned video platform is offering to pay Universal Music Group , Sony Music Entertainment, and Warner Records “lump sums of cash” in exchange for licensing their songs to legally train its AI music tools.

The fee that YouTube is willing to pay for these licenses hasn’t been disclosed, but the report says these will likely be one-off payments rather than royalty-based arrangements. Regardless, both artists and the labels that represent them will likely take some convincing.

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