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The panel comprised Abiodun Adeniyi, a professor of Mass Communication and dean of the postgraduate school at Baze University in Abuja; Ms Ahmed; Emeke Ishiekwene, CEO of Aegis and Blue; and the Group Chief Executive Officer of Media Trust Limited, Ahmed Shekarau. “AI is going to be a tool that would enable you to do a lot of things. I am fascinated by the possibility of usingAI has become a subject of significant public discourse in the last few years, particularly in the media.
“So there is a part of the digital media that is growing exponentially. The part of the media that is not growing in terms of monetisation is the hard part, the part that we need the most because in the world of misinformation, fake news, and disinformation, and in an age when governments are becoming authoritarian, as we see even in places like the United States and Europe, the work of holding power to account is really significant.
Mr Shekarau announced that his organisation has put in place some cost-cutting measures to stay afloat in the face of declining revenue. One of the measures, he said, was the consolidation of the flagship Saturday and Sunday editions of Daily Trust into a single weekend edition. “In our clime, there are organisations like Business Day that are actually turning the corner in terms of innovative ways of getting revenue. I had two encounters with the publishers of Business Day, during which they told me how Business Day is actually using events and conferences to increase its revenue stream by up to 25 per cent.
He added that the character of the newsroom has changed, and journalism must learn to stay in the game longer in the face of the threat posed by Artificial Intelligence.
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