San Francisco, United States—US media giant NBCUniversal on Wednesday announced that it will use the AI version of a legendary sports broadcaster to narrate personalized daily recaps of Olympic game events.
Well-known broadcaster Michaels has worked a combined nine Olympic Games for NBC Sports and ABC Sports during his career, according to NBCUniversal. “We’re bringing the best of sports together with the best of technology to deliver fans a personalized Olympics experience in a way that’s never been possible before,” Peacock president Kelly Campbell said in the release.
NBCUniversal estimated that nearly 7 million different personalized versions of the daily Olympic recap could be streamed across the United States during the Olympic Games in Paris.