I often write about AI's potential to transform any business. Yet, a question I frequently get from small businesses is,"Does that really include us?"
Mailchimp, now owned by QuickBooks developer Intuit, has provided AI tools, mainly for content creation, to small- and medium-sized business users for many years. Recently, however, it has unveiled plans for more AI-powered services and applications, including an end-to-end automation solution. Remarkably, it aims to automate elements of strategy – something so far considered to be beyond AI's reach.
According to Succar, the average business is already using around 14 digital tools to help them manage their business and generate growth. Newly announced, MailChimp’s revenue intelligence functionality will launch into a marketplace where SME owners already have a bewildering away of choices. “Our vision is that the way brands and growing businesses are going to get the maximum impact possible is instead of fragmenting the number of tools they’re using across growth and payments and managing employees and accounting, for it all to be in one system,” Succar says.Of particular interest is Mailchimp’s plan to move beyond tactical decisions to strategic ones.
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