Google's AI problem is a problem for us all

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Google's AI Problem News

AI,Us All

The societal damage from having to depend on a corrupted knowledge-organising process is difficult to overstate.

documents to news reports, commerce, music and social interactions, much of the world’s information is now online. And Google, founded in 1998 with the mission “to organise the world’s information and make it “universally accessible and useful”, is the way we access this torrent of knowledge and culture.

OpenAI’s launch of ChatGPT in November 2022 ignited the generative AI frenzy. But by now most users should be aware that LLM-powered chatbots are unreliable sources of information. This is because they are merely. The output they generate in response to a query is generated via probability: each word or part of an image is selected based on the likelihood that it appears in a similar image or phrase in its database.

There are two fundamental flaws ingrained in Google Search that are becoming increasingly hard to ignore as their effects become more drastic. The idea that correlations are truth is at the heart of Google’s search algorithm. Simply put, search results are not objective: Google Search ranks results based on how popular they are, as determined by which and how many pages are linking to them. Notice how this popularity contest is very different from the expert judgment used by librarians in selecting books for a library and categorising them in a card catalogue. Access to sound knowledge is essential to every part of society.

 

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