If you’re disappointed that the only AI model that will integrate with Apple devices so far will be ChatGPT, it sounds like you won’t have to wait long for that to change. Apple will announce “at least” one other deal — to add Google Gemini, too — this fall, according to Bloomberg’s Mark Gurman in his Power On newsletter today. Gemini has been part of the iOS 18 chatbot rumors for as long as OpenAI has.
Apple reportedly wants to make AI an avenue for direct profits, not just as a set of features aimed at moving hardware products. As part of that, Gurman suggests that the company “could eventually” roll out subscription-only Apple Intelligence features. But it seems like that won’t happen for a while, and although Apple Intelligence is only available for the iPhone 15 Pro and Pro Max for now, who knows if the version of it that comes first will be enough to drive a big iPhone upgrade cycle.
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